By Rooj

content creator

Compiled from 1 recorded interview. Every statement below is drawn from the passage cited beside it.

By Rooj, also named Urooj Fatima, is a content creator. She reached 100,000 followers in November 2018. She was admitted to Jinnah Medical and Dental College in Karachi.

Early life and background

Rooj moved to Khushab when she was in matric because her family went through a financial crisis. She was the eldest child and could understand what was happening at the time. She lived in Karachi for about nine to ten years. [1]

Education

Rooj did not get admission to medical college at that time. She took two years off. She says that by the age of 23 she was supposed to have finished graduation. [1]

Her father decided against leaving her in a hostel, saying her maternal uncle lived there. Rooj says she could not feel as comfortable staying in a hostel as with family. She says she missed out on many things by living away from her family. [1]

Career

Rooj made a page in 2014 that had 20,000 likes. She used to write a lot of sentimental material. She started Instagramming in late 2014 or early 2015. [1]

She ran an account with no faces, only books. She had an S4 that took very crisp photos. She says she had a lot of international audience because the book reading community is mostly abroad. [1]

Rooj posted a picture of herself wearing a white coat, talking about the struggles of a medical student. She says she received an overwhelming response in her DMs from people saying they felt the same. She says she used to swear on her stories. [1]

A mother told Rooj that her ten-year-old daughter followed her. Rooj asks what message you want to give a 10-year-old who is following you. She says she knows what she can and cannot say in front of different people. She cited the line that with great power comes greater responsibilities. [1]

Rooj says she had to make content because it does become work for you. She was shooting the day before a final-year exam. She says she kept a brand commitment and could not back out of it. [1]

A girl messaged Rooj about an NGO. Rooj says that girl got her cancelled on Twitter. [1]

Views

Rooj says Instagram's algorithm was amazing in the beginning. She says there is a culture of toxic positivity. She says people made the algorithm themselves. [1]

Rooj says she still cannot talk about rape and child abduction cases in Pakistan. She says companies have insured credibility. She says people hate those who are real because they lack the guts to be real. She says she feels that your own friends dehumanise you once you are a content creator. [1]

Rooj says there have been countless times when she changed her mind. She says many of her friends disagree with her on Aurat March. She says wokeness is a process in our society and that everyone grew up with misogynistic thoughts. She believes people have the freedom to voice their beliefs. [1]

Rooj says she often finds that someone else has already done an idea she had. She says it is about finding your crowd. [1]

Multan

Rooj says Multan is not a small city. She describes Multan as the capital of South Punjab. She says Multan has many cotton mills. [1]

Personal life

Rooj was severely depressed while at home in Khushab. She says she was going to a therapist again. She says she began saying no, instead of lying, two years ago. [1]

Timeline

2014
Made a page that had 20,000 likes.[1]
2014 or 2015
Started Instagramming, in late 2014 or early 2015.[1]
2018
Reached 100,000 followers in November.[1]

Appearances

DateTitleWhere
2021-07-12 Does being real online actually get you hate? Thought Behind Things

Frequently asked questions

Who is By Rooj?

By Rooj, also named Urooj Fatima, is a content creator. Her journey led into content creation. She reached 100,000 followers in November 2018.[1]

What does By Rooj do?

By Rooj is a content creator. She says she had to make content because it does become work for you.[1]

Where did By Rooj study?

By Rooj was admitted to Jinnah Medical and Dental College in Karachi. She also says she took two years off.[1]

Where has By Rooj lived?

By Rooj moved to Khushab when she was in matric because her family went through a financial crisis. She also lived in Karachi for about nine to ten years.[1]

What does By Rooj say about Multan?

By Rooj says Multan is not a small city. She describes Multan as the capital of South Punjab. She says Multan has many cotton mills.[1]

Does By Rooj go by another name?

By Rooj is also named Urooj Fatima. She is a content creator.[1]

What does By Rooj say about social media?

By Rooj says Instagram's algorithm was amazing in the beginning. She says there is a culture of toxic positivity. She also says people made the algorithm themselves.[1]

References

  1. Does being real online actually get you hate? . Thought Behind Things , 2021-07-12.
Show the source passages (51 statements)
  1. She is also named Urooj Fatima. Tonight’s guest: Urooj Fatima
  2. Her journey led into content creation. Exploring her journey into content creation and her personal life experiences
  3. She moved to Khushab when she was in matric because her family went through a financial crisis. I moved to a very small town called Khushab when I was in matric because my family went through some financial crisis
  4. She was the eldest child and could understand what was happening at the time. because I was the eldest and I could understand ke kya ho raha hai
  5. She made a page in 2014 that had 20,000 likes. I made a page, that was back in 2014. I had 20,000 likes on that page, which was huge.
  6. She used to write a lot of sentimental material. I used to write a lot of mushy stuff
  7. She did not get admission to medical college at that time. tab mera admission nahi hua tha medical college mein
  8. She took two years off. I took two years off.
  9. She was admitted to Jinnah Medical and Dental College in Karachi. I had gotten admission into JMDC Karachi, Jinnah Medical and Dental College.
  10. Her father decided against leaving her in a hostel, saying her maternal uncle lived there. Then my father had a change of heart. He was like, nahi, hostel mein nahi chhodna, yahan pe mamu rehte hain.
  11. She says she could not feel as comfortable staying in a hostel as with family. I couldn't feel as comfortable staying in a hostel as with family.
  12. She says she missed out on many things by living away from her family. I did miss out on a lot of things because I was away from my family
  13. She was severely depressed while at home in Khushab. I was at home in Khushab and I was severely depressed.
  14. She says that by the age of 23 she was supposed to have finished graduation. By the age of 23, I was supposed to be done with graduation.
  15. She started Instagramming in late 2014 or early 2015. 2015 ki baat hai, 14 end, 15 ke beginning ki baat hai. That is when I, you know, started Instagramming.
  16. She ran an account with no faces, only books. Uspe bhi no face, nothing, just books, books, books, books, books.
  17. She had an S4 that took very crisp photos. ek S4 tha mere paas, usme itni crisp photos aati thi.
  18. She says she had a lot of international audience because the book reading community is mostly abroad. I had a lot of international audience because woh book reading community saari bahar ki hoti hai.
  19. She says she was going to a therapist again. I was going to a therapist again.
  20. She says Instagram's algorithm was amazing in the beginning. Instagram ka algorithm was amazing in the beginning.
  21. She posted a picture of herself wearing a white coat, talking about the struggles of a medical student. when I posted a picture of myself wearing a white coat, talking about the struggles of a medical student
  22. She says she received an overwhelming response in her DMs from people saying they felt the same. lekin DM mein mujhe itna overwhelming response milta tha ke we feel the same
  23. She reached 100,000 followers in November 2018. I hit 100k in 2018 November.
  24. She says she used to swear on her stories. I used to swear on my stories.
  25. A mother told her that her ten-year-old daughter followed her. Ek aunty mere paas aayi, mujhe kehti hain meri beti aapko follow karti hai, she is 10.
  26. She asks what message you want to give a 10-year-old who is following you. if a 10-year-old is following you, what message do you want to give her?
  27. She says she knows what she can and cannot say in front of different people. Mujhe pata hai ki mujhe kis ke saamne kya baat karni hai, kya baat nahi karni.
  28. She cited the line that with great power comes greater responsibilities. with great power comes greater responsibilities
  29. She says she still cannot talk about rape and child abduction cases in Pakistan. I still to to this date I cannot talk about all of these rape cases and child abduction cases happening in Pakistan
  30. She says companies have insured credibility. Companies hoti hain unki credibility insured hoti hain.
  31. She says there is a culture of toxic positivity. there is a culture of toxic positivity
  32. She says people made the algorithm themselves. Algorithm humne khud banaya hua hai.
  33. She says she had to make content because it does become work for you. I had to make content because at the end of the day it does become work for you.
  34. She was shooting the day before a final-year exam. Mera agle din final year ka exam hai, ek din pehle I'm shooting.
  35. She says she kept a brand commitment and could not back out of it. I had committed to the brand, I couldn't back out of it.
  36. She says people hate those who are real because they lack the guts to be real. people hate you for being real because they don't have the guts to be real
  37. She says she began saying no, instead of lying, two years ago. When you learn to say no to things, instead of lying. This is something that I implemented in my life two years ago.
  38. She says there have been countless times when she changed her mind. Those are the first of all only people that I reply to. Same. And there have been countless times when I have actually had a change of heart
  39. She says many of her friends disagree with her on Aurat March. I have a lot of friends who do not have the same opinion as I have about Aurat March.
  40. She says wokeness is a process in our society. Hamare muashre mein wokeness is a process.
  41. She says everyone grew up with misogynistic thoughts. We all grew up with misogynistic thoughts.
  42. She believes people have the freedom to voice their beliefs. And I believe in in in the ability and the freedom to voice that belief.
  43. She says she often finds that someone else has already done an idea she had. Aksar aisa hota hai main ek idea sochti hoon na, yaar yeh main karungi, do din baad dekhti hoon koi aur kar raha hota hai.
  44. A girl messaged her about an NGO. a girl messaged me about an NGO
  45. She says that girl got her cancelled on Twitter. Aur us bandi ne mujhe Twitter pe proper cancel karwaya hua tha.
  46. She says she feels that your own friends dehumanise you once you are a content creator. I kind of feel like your own friends dehumanize you as well, once you're a content creator.
  47. She says Multan is not a small city. Multan is not a small city
  48. She describes Multan as the capital of South Punjab. Multan is, um, the capital of South Punjab.
  49. She says it is about finding your crowd. it's about finding your crowd.
  50. She lived in Karachi for about nine to ten years. Ab main Karachi mein reh ke aayi hoon bahut arsa, 9, 10 saal.
  51. She says Multan has many cotton mills. Multan mein cotton mills bahut zyada hain, bahut zyada.