Hasan Ali Khureshi, Petrov Afinasé, Sidra Kiran

inDrive

Compiled from 1 recorded interview. Every statement below is drawn from the passage cited beside it.

Hasan Ali Khureshi, Petrov Afinasé, Sidra Kiran are the senior business development Representative (Pakistan); business development manager (South Asia); PR & communications manager of inDrive. Khureshi was described as a senior business development representative for Pakistan. Afinasé was described as business development manager for South Asia.

Career

Khureshi was described as a senior business development representative for Pakistan. Afinasé was described as business development manager for South Asia. Kiran was described as PR and communications manager for inDrive. Kiran said she joined inDrive later and found a strong research and development department. [1]

inDrive

Afinasé said inDrive was created nine years ago. He said the founder realized the scheme could be profitable, expanded it around the world and created inDrive. According to Afinasé, inDrive operates in 47 countries and more than 700 cities, and it entered South Asia in 2019. Within South Asia, he said it operates in Pakistan, Nepal, India and Bangladesh. [1]

Launch and growth in Pakistan

The three said inDrive launched in 12 Pakistani cities within about 1.5 years of starting in Islamabad. They said inDrive has been the top app by downloads in its category since June 2021. They named Faisalabad, Peshawar and Gujranwala as examples of tier-two cities. Afinasé said inDrive plans to expand into more cities in Pakistan and is focusing on smaller cities where no ride-hailing service has launched before. [1]

The three said inDrive has other verticals in Pakistan besides ride-hailing, and that it runs four: ride-hailing, intercity, cargo and courier. Afinasé said inDrive plans to introduce new verticals in Pakistan. [1]

Pricing, commission and payments

The three said a key feature, besides offering their own price, is that passengers can choose their own driver. Afinasé said inDrive's pricing adapts to local economic conditions, including fuel prices. He said inDrive has one of the lowest commission rates in the market. [1]

Afinasé said drivers must top up their balance to get orders. He said commission is deducted from the driver's balance, which must stay positive. [1]

The three said customers can currently pay only in cash, and that about 65% of ride-hailing users globally deal in cash. They said drivers can top up through fintech options such as EasyPaisa, but customers cannot at the moment. They said inDrive is considering fintech payments in its app. [1]

Driver programmes and safety

Kiran said the pit stop is a recently launched project for drivers. She said it is a place where drivers can get proper training, and that drivers with five-star ratings will be certified. She said inDrive provides fuel cards for drivers and has released five episodes of online driver training. [1]

Kiran said passengers can call the police or share their location during a trip. She advises passengers to check the driver first and share their location. The three said all rides are geo-tagged, all drivers' documents are verified and vetted, and the app has an in-app panic button. [1]

The three said the support team works on issues around the clock and that the app includes support available 24 hours a day, seven days a week. They said inDrive allows one order at a time and one driver per account. They said inDrive's detectives dismantled a group that used multiple phones to create fake rides and then gave five-star ratings to those drivers. [1]

Personal life

Afinasé said he lives in Yakutsk. [1]

Timeline

2019
Afinasé said inDrive entered South Asia.[1]
2019 to 2022
Khureshi said inDrive expanded into 40 countries.[1]
2021
Afinasé said inDrive launched in Pakistan in January.[1]
2021
The three said inDrive became the top app by downloads in its category from June.[1]

Appearances

DateTitleWhere
2022-12-21 How inDrive became Pakistan's no.1 ride-hailing app Thought Behind Things

Frequently asked questions

What does Hasan Ali Khureshi, Petrov Afinasé, Sidra Kiran do?

Hasan Ali Khureshi, Petrov Afinasé, Sidra Kiran work in business development and communications for inDrive. Khureshi covers business development for Pakistan, Afinasé covers South Asia, and Kiran handles PR and communications.[1]

Where does Petrov Afinasé live?

Petrov Afinasé, one of Hasan Ali Khureshi, Petrov Afinasé, Sidra Kiran, said he lives in Yakutsk.[1]

References

  1. How inDrive became Pakistan's no.1 ride-hailing app . Thought Behind Things , 2022-12-21.
Show the source passages (74 statements)
  1. Petrov Afinasé was introduced on the show as business development manager for South Asia. who is the uh business development manager South Asia, so he's heading the entire South Asian region.
  2. Hasan Ali Khureshi was introduced on the show as a senior business development representative for Pakistan. he is a senior business development representative for Pakistan, heading the Pakistan operations for inDrive.
  3. Sidra Kiran was introduced on the show as PR and communications manager for inDrive. who is the PR and communications manager for inDrive.
  4. Petrov Afinasé said he lives in Yakutsk. because I live in Yakutsk where inDrive becomes starting.
  5. Petrov Afinasé said inDrive was created nine years ago. inDrive created nine nine years ago, but the scheme uh have become to the world 10 years ago.
  6. Petrov Afinasé said the founder realized the scheme could be profitable, expanded it around the world and created inDrive. Arsen Tomsky, our founder realized that this scheme will uh could be profitable and expanded to all uh around the world and he created inDrive.
  7. Petrov Afinasé said inDrive operates in 47 countries and more than 700 cities. we currently operate in 47 countries around the world. It's seven plus uh 700 plus cities
  8. Petrov Afinasé said inDrive entered South Asia in 2019. to South Asia, our company came in 2019
  9. Petrov Afinasé said inDrive launched in Pakistan in January 2021. we launched in Pakistan one year ago at January 2021.
  10. Petrov Afinasé said inDrive chose Pakistan because it is a very large, populous market. because Pakistan it's uh five high populated countries in the world and it's really huge market
  11. Petrov Afinasé said inDrive's colleagues visited Islamabad, Lahore, Faisalabad and Multan to research the market. we my our colleagues came come here and make some little researches in they have visited Islamabad, Lahore, Faisalabad, Multan.
  12. Petrov Afinasé said inDrive has one of the lowest commission rates in the market. we have one of the lowest commission rate in the market
  13. Petrov Afinasé said inDrive operates in Pakistan, Nepal, India and Bangladesh within South Asia. In South Asia, it's uh Pakistan, Nepal, India, Bangladesh.
  14. Petrov Afinasé said inDrive's pricing adapts to local economic conditions, including fuel prices. our uh business scheme adapt to local uh current economical situation with fuel prices, etc.
  15. Petrov Afinasé said drivers must top up their balance to get orders. you should uh top up your balance and then you will be able to get any order and choose any ride if you want.
  16. Petrov Afinasé said commission is deducted from the driver's balance, which must stay positive. commission will be deducted from your balance and you should keep your balance on positive side.
  17. Petrov Afinasé said he expects the APAC ride-hailing market to keep growing rapidly. in terms of APAC region, I totally sure and confidence that market will uh continue to grow rapidly.
  18. Petrov Afinasé said inDrive plans to expand into more cities in Pakistan. in future we do have a plan to expand into the like different cities, like in more cities.
  19. Petrov Afinasé said inDrive is focusing on smaller cities where no ride-hailing service has launched before. we are inclined towards those cities, like the smaller cities where previously no ride hailing service has been launched before.
  20. Petrov Afinasé said inDrive plans to introduce new verticals in Pakistan. we are planning to introduce new verticals here in Pakistan
  21. Petrov Afinasé said artificial intelligence could strongly influence inDrive's business model. artificial intelligence could uh highly influence into our business too
  22. Petrov Afinasé said inDrive will have some autonomous cabs that will also try to get orders and bids, with passengers choosing. we will have some uh autonomous cabs and they will also try to get orders and the bids and passengers will choose
  23. The inDrive guests said a key feature, besides offering their own price, is that passengers can choose their own driver. except offering their own price, the key feature is able to choose their own driver.
  24. The inDrive guests said the support team works on issues around the clock. hamari support team is dedicated 24/7.
  25. The inDrive guests said the app includes support available 24 hours a day, seven days a week. you can easily connect with our support team which work 24 hours, seven days per week.
  26. The inDrive guests said inDrive has other verticals in Pakistan besides ride-hailing. currently we have like more verticals in Pakistan except the ride hailing services.
  27. The inDrive guests said inDrive runs four verticals in Pakistan: ride-hailing, intercity, cargo and courier. four verticals hain Pakistan mein. Uh one is ride hailing and one is another intercity, cargo and courier.
  28. The inDrive guests said the rebrand from inDriver to inDrive took place on 11 October. we did the rebranding thing uh on one day like on 11th of October
  29. The inDrive guests said the rebrand was backed by a 360 marketing campaign launched in 27 countries. we did the para uh 360 marketing campaign parallel to this rebranding thing and again, that campaign also launched in 27 countries
  30. The inDrive guests said internet penetration in Pakistan is close to 36%. internet penetration in Pakistan stands close to 36% at the moment.
  31. The inDrive guests said inDrive launched in 12 Pakistani cities within about 1.5 years of starting in Islamabad. we started from Islamabad and within 1.5 years, we launched our service across 12 cities, achha, in Pakistan.
  32. The inDrive guests said inDrive has been the top app by downloads in its category since June 2021. from starting from Jan, uh, June 2021, and up until now, we are the number one app in the App Store in terms of download in our category.
  33. The inDrive guests said Faisalabad, Peshawar and Gujranwala are examples of tier-two cities. Then we talk about tier two cities, uh, where their population is not that huge. Um, the demand is there but population and potential is not that not that big. For example, Faisalabad, Peshawar, Gujranwala.
  34. The inDrive guests said customers can currently pay only in cash. Hum abhi filhal sirf cash hi ki option available hai to our customers.
  35. The inDrive guests said about 65% of ride-hailing users globally deal in cash. even agar aap globally ride hailing ki baat karein to 65%, 65% users, uh, deal with cash.
  36. The inDrive guests said drivers can top up through fintech options such as EasyPaisa, but customers cannot at the moment. we do have that option available to our drivers, jo ke woh top up kar sakte hain, fintech ke through, EasyPaisa aur JazzCash ke through, but not our customers at the moment.
  37. The inDrive guests said inDrive is considering fintech payments in its app. we are thinking of implementing fintech in our app as well.
  38. Hasan Ali Khureshi said inDrive had captured its market while it was still finding product-market fit. So we were kind of that company which had captured this area, trying to find the right product market fit.
  39. Hasan Ali Khureshi said inDrive expanded into 40 countries in the years from 2019 to 2022. 2019 se 2022 onwards, we expanded in 40 countries.
  40. Hasan Ali Khureshi said inDrive has raised up to 140 million US dollars in total. we have only raised up until 140 million US dollars.
  41. Hasan Ali Khureshi said inDrive relies on rising revenue and retained profit to fund growth. increasing the revenue, generating the profit and retaining that profit for growth purposes.
  42. Hasan Ali Khureshi said heavy venture capital funding obliges a business to follow the conditions attached. if there is a lot of VC fund involved in in the business, then it it it is kind of an obligation for a business to go by the conditions.
  43. Hasan Ali Khureshi said inDrive has been lean and agile in its growth approach. So we have been very lean and agile in that manner.
  44. Hasan Ali Khureshi said companies that cannot pivot can run out of cash and leave the market. aur aap pivot nahi kar paate ho and then you run out of the cash and you eventually have to leave the market.
  45. Hasan Ali Khureshi said inDrive acquired customers mainly through digital channels: Facebook, Instagram and YouTube. Hamari customer acquisition jo mainly thi, woh digital channels ke across hui thi, that was Facebook, Instagram, and, uh, YouTube.
  46. Hasan Ali Khureshi said inDrive worked with influencers suited to the industry. we worked with all the influencers that we had, uh, uh, which were suitable for this industry.
  47. Hasan Ali Khureshi said content was made in Urdu and Roman Urdu so that the audience understands it. woh Urdu language mein hota tha, Roman Urdu mein hota tha so that this audience understands that kind of content.
  48. Hasan Ali Khureshi said word of mouth and network effects helped inDrive grow. was the networking effect, the word of mouth thing.
  49. Hasan Ali Khureshi said Pakistan is the fourth largest country in the APAC region. And Pakistan being the fourth largest in this region.
  50. Hasan Ali Khureshi said ride-hailing demand comes from people who cannot afford their own vehicles. Reason being a lot of people a lot of people who cannot afford their own vehicles, infrastructure issues.
  51. Hasan Ali Khureshi said 60 to 70 percent of the population is under 35. 60 to 70% of our population being under 35
  52. Hasan Ali Khureshi said mobile penetration in Pakistan is around 85%. although mobile penetration is around 85%.
  53. Hasan Ali Khureshi said inDrive collaborated with a foundation to open a free IT center for underprivileged students who cannot afford IT courses. Where we collaborated with the JDC Foundation to open the free IT center for students, for underprivileged students who cannot afford the IT courses.
  54. Hasan Ali Khureshi said the Federal IT Minister appreciated the project and attended the event. that project was actually appreciated by the Federal IT Minister, Mr. Aminul Haq was there in the event
  55. Sidra Kiran said inDrive's macro regions make their own decisions. it's about, uh, decentralization and independency of each, uh, macro region and we can make own decisions in each
  56. Sidra Kiran said she joined inDrive later and found a strong research and development department. But later on when I joined the company, I got to know that we have a very strong research and development department
  57. Sidra Kiran said the pit stop is a recently launched project for drivers. pit stop is, uh, like it's a recently launched project and it is for the drivers community
  58. Sidra Kiran said the pit stop is a place where drivers can get proper training. we are providing a place where, you know, driver can come and get the proper training.
  59. Sidra Kiran said drivers with five-star ratings will be certified. To jo bhi five star ratings ka driver aayega, so he will be, you know, certified driver
  60. Sidra Kiran said inDrive provides fuel cards for drivers. we are providing fuel cards, uh, which can, you know, which can accommodate them later on
  61. Sidra Kiran said Pakistan was included for the first time in an inDrive tech award that targets people worldwide. we have this Aurora Tech Award jiske andar we are targeting masses, uh, worldwide. Lekin this is like the first time jiske andar hum logon ne Pakistan ko include kiya hai
  62. Sidra Kiran said more and more women are moving into the IT industry. more and more women coming towards the IT industry
  63. Sidra Kiran said women's safety is the main focus of the program. To main most primarily hamara focus wo ye hai ke women safety.
  64. Sidra Kiran said inDrive recently launched a safety program in Mexico. recently we launched this uh program in Mexico.
  65. Sidra Kiran said inDrive has released five episodes of online driver training. we just start online training sessions jiske andar jo hai abhi tak five episodes release ho chuki hain.
  66. Sidra Kiran said drivers are told to use the right wording and keep personal boundaries. they have to make sure they use the right wording, they must keep the boundary
  67. Sidra Kiran said passengers can call the police or share their location during a trip. we can call directly to the police and also you can share your location while traveling.
  68. Sidra Kiran said she advises passengers to check the driver first and share their location. you should check the driver first and also if it's possible for you, just share your location just for a better safety purpose.
  69. The inDrive guests said all rides are geo-tagged. Aapki tamam rides geo-tagged hoti hain.
  70. The inDrive guests said all drivers' documents are verified and vetted. hamare tamam drivers ke documents verify hote hain, vet hote hain.
  71. The inDrive guests said the app has an in-app panic button. we have a panic button, in-app panic button.
  72. The inDrive guests said inDrive allows one order at a time and one driver per account. there is one order at a time and one driver operating one account at a time policy
  73. The inDrive guests said inDrive's detectives dismantled a group that used multiple phones to create fake rides and then gave five-star ratings to those drivers. So uh they they they found a a group of uh people who are using multiple phones and creating fake rides and after the rides they were giving five-star ratings to those drivers. So our our detectives uh dismantled that racket.
  74. The inDrive guests said inDrive recently won an award held in Singapore. InDrive has recently won a Shield Trust Award that took place in Singapore.