Khizeee
content creator and founder of K Cube
Compiled from 1 recorded interview. Every statement below is drawn from the passage cited beside it.
Khizeee is a content creator and the founder of K Cube, a brand that currently makes hair-related products. He titled his video series Badsurat Sachai, which went viral. He moved to Pakistan in December 2018 to attend university.
Contents
Early life and background
Khizeee is also referred to as Khizer Khan. He says his name has three E's. He was born and raised in Saudi Arabia. He says he can speak Arabic, though not fluently, and that Saudi Arabia has little natural beauty beyond Makkah and Madinah. [1]
He visited Pakistan only two or three times before moving there. He says that before living in Pakistan, he believed leaving home there was dangerous. Khizeee moved to Pakistan in December 2018 to attend university. He had the option of two institutions in Lahore. He says his parents wanted him in a city near their village, so he chose Islamabad. His parents and married sister are in Pakistan. [1]
Education
Khizeee is studying media studies at university. He was nearing the end of his fourth semester. His GPA was low from his first semester. He says his GPA rose to 3.4 or 3.5 once online exams began. He says his classmates at university were very intelligent. [1]
Career
Khizeee became a software developer at age 14. He built third-party applications for Facebook and other platforms. He joined Instagram in 2012. He worked in product photography and was the youngest commercial photographer in his city, Riyadh. [1]
He did not enjoy working behind the camera. He proposed making videos in front of the camera. He began making proper videos in 2014. He has been making content for about eight years. [1]
Badsurat Sachai
Khizeee thought of making his scripts expressionless. He titled the series Badsurat Sachai. Viewers asked why he did not move his mouth or show expressions. He spoke with friends, who told him to keep the series going. He made four parts before audiences began to understand the videos. [1]
His videos started going viral. He started the Badsurat Sachai series, which went viral. He says he crossed about 60,000 followers within five or six months. The series has continued since then. He mostly makes Badsurat Sachai videos about his friends. [1]
K Cube
Khizeee started a brand called K Cube. K Cube currently makes hair-related products. He launched a hair volumizing powder on 6th November. He says the powder is 100% organic and contains about 18 grams. He says he used salon hair products and researched them before making his own. [1]
He says specialist volumizing brands in Pakistan are very expensive, at around 4000 rupees a bottle. He says volumizing powders are quite popular in other countries. He says organic products are very hard to find. He says gel and spray have damaged hair in Pakistan. He says imported grooming gels are often very expensive and can hurt the economy. He says there are not enough grooming products made for Pakistani men. [1]
He says friends suggested pricing the powder at 800 rupees, but he wanted students to be able to afford it. He says people found the product hard to understand at first. He says the business is going really well. He says a team handles K Cube's social media. He says he personally makes the powder, packs it and hands it to couriers. He says most K Cube sales come through Instagram. [1]
He says he is launching a mustache wax. He says the styling kit is also all organic. He says he plans to focus more on men's grooming. He says the name K Cube draws on a square and a cube from mathematics. He hopes K Cube becomes a huge brand one day. [1]
Views on Pakistan
Khizeee says Pakistan is better than he expected. He says he is happier living in Pakistan and does not feel pressure there. He says he has adjusted well to life in Pakistan. He says Pakistan is much safer now. He unsubscribed from and unfollowed most news sources. [1]
He says people in Pakistan are sharp and more mature and more creative. He says young people today are very smart. He says young people in Pakistan often lack a platform for their intelligence. [1]
Views on content creation
Khizeee says he plans to make series in the future. He is especially interested in thriller and suspense topics. He says he wants to make such series in Pakistan. He says this kind of content has not yet been made on digital media in Pakistan. [1]
He says people cannot consume scripted content for long. He says Pakistani creators mostly follow what is already viral. He says he watches the YouTuber Mooroo bhai often. [1]
Views on marriage
Khizeee says he supports marriage rather than relationships. He says relationships have no commitment. He says a content creator's creativity falls when they enter a relationship. [1]
He says society has made marriage inherently capitalistic. He says a simple nikah and walima could cost hardly one lakh rupees. He suggests the nikah could come first and rukhsati later. He says people never become mature with age and that marrying earlier helps a person avoid other problems. [1]
Personal life
Khizeee has two brothers, one in the US and one in Saudi Arabia. He says his parents are very sweet. [1]
Timeline
Appearances
| Date | Title | Where |
|---|---|---|
| 2021-01-25 | Why Pakistani creators are copying instead of innovating | Thought Behind Things |
Frequently asked questions
Who is Khizeee?
Khizeee is a content creator and the founder of K Cube. He is also referred to as Khizer Khan. He titled his video series Badsurat Sachai, which went viral.[1]
Where is Khizeee from?
Khizeee was born and raised in Saudi Arabia. He moved to Pakistan in December 2018 to attend university.[1]
Where did Khizeee study?
Khizeee is studying media studies at university. He moved to Pakistan in December 2018 for university and chose Islamabad. He was nearing the end of his fourth semester.[1]
What company did Khizeee found?
Khizeee started a brand called K Cube. K Cube currently makes hair-related products, including a hair volumizing powder. He says most K Cube sales come through Instagram.[1]
What is Khizeee known for?
Khizeee is known for the Badsurat Sachai video series, which went viral. The series has continued since then. He also started the brand K Cube.[1]
When did Khizeee start making videos?
Khizeee began making proper videos in 2014. He joined Instagram in 2012. He says he crossed about 60,000 followers within five or six months.[1]
Why is the brand called K Cube?
Khizeee says the name K Cube draws on a square and a cube from mathematics. He started the brand, which currently makes hair-related products.[1]
References
- Why Pakistani creators are copying instead of innovating . Thought Behind Things , 2021-01-25.
Show the source passages (88 statements)
- Khizeee has been making content for about eight years.
main content bana raha hoon around like eight years or something
- Khizeee was born and raised in Saudi Arabia.
Main Saudi Arabia mein hi paida bada hoon.
- Khizeee worked in product photography and was the youngest commercial photographer in his city, Riyadh.
Uh product photography. I was the youngest commercial photographer in my city, Riyadh.
- Khizeee joined Instagram in 2012.
I joined Instagram in 2012.
- Khizeee did not enjoy working behind the camera.
camera ke behind the camera mujhe maza nahi aa raha tha
- Khizeee proposed making videos in front of the camera.
maine bola ke bhai camera ke samne aake koi video bana dete hain
- Khizeee began making proper videos in 2014.
In 2014, I started like making proper videos.
- Khizeee thought of making his scripts expressionless.
I thought ke jo main video bana raha hoon, agar isko main same script ko, almost same script ko, main expressionless kar doon
- Khizeee titled the series Badsurat Sachai.
To phir maine socha ke badsurat sachai main likh deta hoon.
- Viewers asked why he did not move his mouth or show expressions.
Matlab munh kyun nahi hila rahe? Yeh expressions kahan hain tumhare?
- Khizeee spoke with friends, who told him to keep the series going.
maine uh doston se baat ki, unhone kaha continue rakho, shayad logon ko pasand aaye
- Khizeee made four parts before audiences began to understand the videos.
uske baad maine char parts banaye, uske baad ek dum se logon ko video samajh mein aane lag gayi
- Khizeee's videos started going viral.
my videos like started like getting viral
- Khizeee says he crossed about 60,000 followers within five or six months.
Uske baad like I don't know like in five month or six month, I crossed like around 60k.
- Khizeee started the Badsurat Sachai series, which went viral.
maine badsurat sachai ki series start kar di, I went like viral and stuff
- The Badsurat Sachai series has continued since then.
woh us waqt se ab tak chal raha hai
- Khizeee mostly makes Badsurat Sachai videos about his friends.
main mostly badsurat sachaiyan wagera doston pe banata hoon
- Khizeee built third-party applications for Facebook and other platforms.
Main different platforms ke liye third party Facebook ke liye maine applications wagera banayi hain.
- Khizeee became a software developer at age 14.
at the age of 14, I became a software developer
- Khizeee moved to Pakistan in December 2018 to attend university.
Uh I moved to Pakistan in 2018, December. Achha. For university.
- Khizeee's parents and his married sister are in Pakistan.
Uh actually with my parents and my sister, jo she is married, uh to woh yahan pe hoti hain.
- Khizeee has two brothers, one in the US and one in Saudi Arabia.
Do do bhai hain, ek US mein hote hain aur ek Saudi Arabia.
- Khizeee is studying media studies at university.
Main media studies kar raha hoon.
- Khizeee was nearing the end of his fourth semester.
Fourth semester khatam hone wala hai.
- Khizeee's GPA was low from his first semester.
GPA, first semester se hi band baj chuki thi.
- Khizeee says his GPA rose to 3.4 or 3.5 once online exams began.
phir online exams aaye, phir 3.4, 3.5 GPA tak chali gayi
- Khizeee had the option of two institutions in Lahore.
There was like option for NCA Lahore and Beaconhouse University Lahore.
- Khizeee says his parents wanted him in a city near their village, so he chose Islamabad.
To is wajah se unko chahiye tha ke gaon ke sath close city mein rahein. To I thought ke Islamabad is the best option.
- Khizeee visited Pakistan only two or three times before moving there.
main takreeban do ya teen baar aaya hoonga hardly
- Khizeee says that before living in Pakistan, he believed leaving home there was dangerous.
mujhe lagta tha aap ghar se bahar jaoge to aap maar diye jaoge
- Khizeee says Pakistan is much safer now.
Abhi misaal ke taur par woh dar insan ko nahi lagta, it is much safer.
- Khizeee unsubscribed from and unfollowed most news sources.
maine jitni bhi news ki cheezin hain, maine saari unsubscribe kar di hain ya unfollow kar di hain
- Khizeee says Pakistan is better than he expected.
Pakistan uh meri expectations se zyada achha hai.
- Khizeee says people in Pakistan are sharp.
yahan ke log bahut tez hain. Achha. Lekin it's fun.
- Khizeee says he is happier living in Pakistan.
I would say I'm more happy in Pakistan.
- Khizeee says he does not feel pressure in Pakistan.
Pakistan mein pressure feel nahi hota.
- Khizeee says he has adjusted well to life in Pakistan.
Pakistan mein kuch cheezin hain, lekin I got adjusted like very well.
- Khizeee says he can speak Arabic, though not fluently.
I can speak Arabic, but uh like not fluently.
- Khizeee says Saudi Arabia has little natural beauty beyond Makkah and Madinah.
There is no natural beauty. Makkah, Madinah, like it is like some special feelings, lekin uske ilawa there is like almost nothing.
- Khizeee says people in Pakistan are more mature and more creative.
yahan pe zyada mature hain. Achha. Log, log zyada creative hain.
- Khizeee says his classmates at university were very intelligent.
class fellows like they are like 18 or 19, they are so intelligent
- Khizeee says young people today are very smart.
Exactly, they are very smart.
- Khizeee says young people in Pakistan often lack a platform for their intelligence.
Yahan pe aapko matlab koi woh platform nahi milta.
- Khizeee says he plans to make series in the future.
main future mein yahi chahunga ke I will like make series
- Khizeee is especially interested in thriller and suspense topics.
Lekin jo main uh thriller, suspense type ke topics mein kaafi interest show karta hoon
- Khizeee says he wants to make such series in Pakistan.
us tarah ki series wagera main banaoon, banana chahunga Pakistan mein
- Khizeee believes digital media in Pakistan will grow a lot.
digital jo media hai, woh bahut aage jayegi
- Khizeee says Pakistani viewers watch drama series on YouTube because it is easy.
woh log YouTube pe hi dekhte hain, kyunki YouTube pe bahut easy hai
- Khizeee says he watches the YouTuber Mooroo bhai often.
Mooroo bhai, usko like main bahut dekhta hoon, uski har video maine repeat pe dekh chuka hoon
- Khizeee says there is still space for some content, but competition is high.
there is a space left, lekin there is a lot of competition right now
- Khizeee says this kind of content has not yet been made on digital media in Pakistan.
Digital media pe yeh content abhi tak nahi bana.
- Khizeee says the podcast industry is huge.
Podcast is a like huge industry.
- Khizeee says people cannot consume scripted content for long.
insan scripted cheezin zyada der tak nahi consume kar sakta
- Khizeee says Pakistani creators mostly follow what is already viral.
they are just going before viral things. Yeah. Matlab falani cheez viral hai, us pe hi video banao.
- Khizeee says there are not enough grooming products made for Pakistani men.
Hamare ladkon ke products nahi hain.
- Khizeee says he supports marriage rather than relationships.
I would support marriage, not relationships.
- Khizeee says relationships have no commitment.
Kyunki relationship mein koi commitment nahi hoti.
- Khizeee says a content creator's creativity falls when they enter a relationship.
agar woh relationship mein aata hai, uski creativity bahut kam ho jati hai
- Khizeee says society has made marriage inherently capitalistic.
We've made it very very inherently capitalistic.
- Khizeee says a simple nikah and walima could cost hardly one lakh rupees.
Paisa zyada nahi kharch honge, I would say hardly aapke 1 lakh bhi kharch ho jayein
- Khizeee suggests the nikah could come first and rukhsati later.
nikah aap kar dete hain aur phir aap uske baad rukhsati baad mein kar lete hain
- Khizeee says people never become mature with age.
Insaan age ke kabhi I would say insaan kabhi bhi mature nahi hota
- Khizeee says marrying earlier helps a person avoid other problems.
To insaan ki jitni jaldi shadi hogi, woh baki cheezon se bach jayega
- Khizeee says his parents are very sweet.
Alhamdulillah my parents are like so sweet.
- Khizeee started a brand called K Cube.
Actually, I started a brand which is called K Cube.
- K Cube currently makes hair-related products.
Mostly abhi yeh hair related products bana raha hai.
- Khizeee launched a hair volumizing powder on 6th November.
abhi jo maine product already launch kar chuka hoon on 6th November, it is a hair volumizing powder
- Khizeee says the hair volumizing powder is 100% organic.
It is like 100% organic.
- Khizeee says the powder contains about 18 grams.
That's what It has like 18 18 grams of powder
- Khizeee says specialist volumizing brands in Pakistan are very expensive, at around 4000 rupees a bottle.
Pakistan mein iska itna concept nahi hai. Right. Bahut specific brands hain, woh banate hain, lekin they are super expensive. Like 4000 ki ek bottle.
- Khizeee says volumizing powders are quite popular in other countries.
it is like quite popular in bahar ki countries, volumizing powders waghera
- Khizeee says the business is going really well.
It's going really good.
- Khizeee says people found the product hard to understand at first.
Isko samjhana logon ko mushkil laga.
- Khizeee says he used salon hair products and researched them before making his own.
main kafi salon se yeh products waghera use kar raha hoon, iske baad research kar raha hoon
- Khizeee says organic products are very hard to find.
kyunki organic cheezein aapko milna bahut mushkil hai
- Khizeee says gel and spray have damaged hair in Pakistan.
Yahan pe gel, spray se humne apne baal tabah barbad kar diye hain.
- Khizeee says friends suggested pricing the powder at 800 rupees, but he wanted students to be able to afford it.
mujhe doston ne kaha iski price aap 800 rakho. I was like, main jab college mein tha, mere paas 500 rupees nahi hote the. Toh mujhe koi cheez chahiye ki insaan afford kar sake.
- Khizeee says a team handles K Cube's social media.
social media kabhi main matlab ek team maine rakhi hai, dost waghera ya jo bhi hain, woh handle kar leti hai
- Khizeee says he personally makes the powder, packs it and hands it to couriers.
from like making the powder, packaging, pack karna, matlab courier ko dena waghera, like woh sab kuch main abhi filhal kar raha hoon
- Khizeee says most K Cube sales come through Instagram.
lekin meri mostly jo sales hoti hai, woh Instagram ke through hi hoti hai
- Khizeee says he is launching a mustache wax.
Mustache wax, abhi mere paas shayad pada hoga. I don't know, mere khayal pe tha toh. Nahi hai, pata nahi kahan chala gaya. Lekin abhi main usko launch kar raha hoon.
- Khizeee says the styling kit is also all organic.
Styling kit. It is also all organic.
- Khizeee says he plans to focus more on men's grooming.
lekin male grooming pe main zyada focus karunga
- Khizeee says imported grooming gels are often very expensive and can hurt the economy.
not every gel has to be bad, but they're also very expensive. They're also being imported from outside, so they're definitely bad for the economy.
- Khizeee says his name has three E's.
meri khizi naam mein teen E aate hain
- Khizeee says the name K Cube draws on a square and a cube from mathematics.
Toh math mein ek square hota hai, ek cube hota hai. Right. Toh it's K Cube.
- Khizeee hopes K Cube becomes a huge brand one day.
So so I I hope that K Cube becomes a huge brand one day
- Khizeee is also referred to as Khizer Khan.
In conversation with Khizer Khan, this episode explores his journey.