Mahrukh Sethi

YouTube vlogger and content creator

Compiled from 1 recorded interview. Every statement below is drawn from the passage cited beside it.

Mahrukh Sethi is a YouTube vlogger who started on the platform at the age of 15. She vlogs and edits on her phone, and she makes travel vlogs. She reached 10,000 subscribers in about six to seven months, and she also has an audience on Instagram.

Early life and background

Sethi said she has wanted to move into the industry since childhood, and at one point she wanted to become a celebrity stylist. She followed celebrities on Facebook when social media arrived. She said she had no platform where she could reach an audience of her own. [1]

She said her interest began at the start of 2018, after she began watching international vloggers. Seeing Momina Munir made her think she could do the same. [1]

Starting on YouTube

Sethi had planned to start YouTube after finishing Class 10. She said she had not told anyone, including her parents, about her interest in YouTube before she started. While she was in Italy, she raised the idea of doing YouTube with her parents. She was 15 when she started. [1]

Her parents did not initially know what vlogging was, because the concept was not common in Pakistan then. They gave her permission after researching YouTube. For a year, they checked each of her vlogs before it was posted, and she said they were supportive once they gave permission. [1]

Career

Sethi said she reached 1,000 subscribers within one to two months of starting, and 10,000 subscribers in about six to seven months. She said a collaboration helped one of her videos take off. A Pakistani wedding cover she made in Norway also went viral, according to her. [1]

She posted about six or seven videos in 2018 and about 10 or 11 videos in 2019. During lockdown she posted about 25 to 30 videos, and a video recreating pictures of Pakistani celebrities went viral. She currently vlogs and edits on her phone, and she has not yet learned laptop editing but plans to learn it later. [1]

She makes travel vlogs because she travels often and gets a lot of content from it. She said she visited a dam and a salt mine. She has not gone live on YouTube yet. [1]

Sethi did not plan to make YouTube a career when she started, and she said she is not treating it as one. She said she will keep doing YouTube for as long as she can or wants to. She also said her name is already known, which will make it easier for her to move toward other things. [1]

Instagram

Sethi said Instagram lets her interact with her audience through stories and posts, and that she returns to the platform because it is fun. She said live video on Instagram works well for her, though it takes some thought. Two of her Instagram accounts were disabled for no reason, according to her. One had about 6,000 followers, and another, with about 14,000 followers, was disabled in May 2020. [1]

Sethi said she has done paid promotions on Instagram, and that her new Instagram account had only two or three paid posts. She feels brands pay vloggers stingily. She believes creators could get more from brands than brands currently pay them. [1]

Before a paid post, she said she first checks whether a product is worth putting on her own feed. She said paid posts are needed for creators to keep producing the content viewers watch. In her view, nobody forces viewers to buy a branded product. She said people sent her DMs asking whether the product she had promoted was good. [1]

Audience and criticism

Sethi said she has received many hate comments and still does. She said hate comments teach her something. Her audience scolds her when she is not posting, even though she may have personal issues. She said her audience does not know about her personal life and the issues she may have. [1]

Education

Sethi had planned to study graphic design when she went to college. Her subject combination includes maths, statistics and computer science. She said she wished she had taken economics instead of computer science, and that she is currently coding, including in C++. [1]

She said she is now considering studying media studies. She said media lets a person do many different things, and that she has no specific field she plans to pursue. She plans to go somewhere outside Peshawar. [1]

Peshawar

Sethi said Peshawar is not represented the way social media shows it, and that many people still see it as backward. She said her goal when she started was to change the image of Peshawar. She describes it as a simple city with its own beauty. [1]

She said malls are being built in Peshawar and development there has only just started. She has not yet made a video about Peshawar or her Sethi house. She said she has many plans to make more content about Peshawar. [1]

Views

Sethi said Pakistan's digital industry has only recently started to grow, and that many more vloggers and YouTubers are coming up. She named Zainab Fatima, Momina Munir and Mustafa Babar as part of a group she belongs to. She said she mainly watches Pakistani creators now, and that she also watches some international creators. [1]

Personal life

Sethi said that when she started she thought she would quit, because her interests faded after a few days. She said her interests keep changing. She feels she has achieved a lot at her age and is thankful for the fame she has, and she said she still has more goals she wants to achieve. [1]

She said she will try to give back to society, but first wants to become stable herself. [1]

Timeline

2018
Began watching international vloggers and posted about six or seven videos.[1]
2019
Posted about 10 or 11 videos.[1]
2020
One of her Instagram accounts, with about 14,000 followers, was disabled in May.[1]

Appearances

DateTitleWhere
2020-12-18 Peshawar's youngest YouTuber at the center of digital shift Thought Behind Things

Frequently asked questions

Who is Mahrukh Sethi?

Mahrukh Sethi is a YouTube vlogger. She was 15 when she started on YouTube, and she vlogs and edits on her phone. She reached 10,000 subscribers in about six to seven months.[1]

What does Mahrukh Sethi do?

Mahrukh Sethi makes vlogs for YouTube, including travel vlogs. She has also done paid promotions on Instagram.[1]

How did Mahrukh Sethi start on YouTube?

Mahrukh Sethi said her interest began at the start of 2018, after she began watching international vloggers. While she was in Italy, she raised the idea of doing YouTube with her parents, who gave her permission after researching it. She was 15 when she started.[1]

What does Mahrukh Sethi study?

Mahrukh Sethi's subject combination includes maths, statistics and computer science. She said she is now considering studying media studies.[1]

How many subscribers did Mahrukh Sethi gain at the start?

Mahrukh Sethi said she reached 1,000 subscribers within one to two months of starting. She reached 10,000 subscribers in about six to seven months.[1]

How did Mahrukh Sethi's parents react to her YouTube channel?

Mahrukh Sethi's parents did not initially know what vlogging was, because the concept was not common in Pakistan then. They gave her permission after researching YouTube. For a year they checked each of her vlogs before it was posted, and she said they were supportive once they gave permission.[1]

Does Mahrukh Sethi receive hate comments?

Mahrukh Sethi said she has received many hate comments and still does. She said hate comments teach her something.[1]

Is YouTube a career for Mahrukh Sethi?

Mahrukh Sethi did not plan to make YouTube a career when she started, and she said she is not treating it as one. She said she will keep doing YouTube for as long as she can or wants to.[1]

References

  1. Peshawar's youngest YouTuber at the center of digital shift . Thought Behind Things , 2020-12-18.
Show the source passages (75 statements)
  1. She said she has wanted to move into the industry since childhood. Mujhe bachpan se na mera shauq tha ke mujhe industry ki taraf aana hai
  2. She said she once wanted to become a celebrity stylist. Kabhi mera dil karta tha ke main celebrity stylist ban jaun
  3. She said she followed celebrities on Facebook when social media arrived. Main jab se yeh social media wala zamana aaya tha, main Facebook pe celebrities ko dekhti rehti thi.
  4. She said she had no platform where she could reach an audience of her own. koi aisa platform nahi milta tha jahan par main aa sakun, apni audience ho, unse baat kar sakun
  5. She said her interest began at the start of 2018, after she began watching international vloggers. Mujhe na shauq koi 2018 ke start se hua tha, jab maine kuch international vloggers wagera dekhna shuru kiye the
  6. She said she had not told anyone, including her parents, about her interest in YouTube before she started. Phir maine kisi se yeh share nahi kiya tha ke mujhe YouTube karne ka shauq hai. Mere parents kisi ko nahi pata tha.
  7. She had planned to start YouTube after finishing Class 10. Toh mera plan tha ke main class 10th ke baad aaram se start karungi YouTube.
  8. She said that while she was in Italy she raised the idea of doing YouTube with her parents. Phir ek dafa main Italy mein thi, toh mujhe tha ke acha bol kar try karti hoon ke YouTube karna hai, aur phir maine apne parents se baat ki
  9. She said she was 15 when she started. Two years, two years ho gaye. I was 15 at that time.
  10. Her parents did not initially know what vlogging was, because the concept was not common in Pakistan then. lekin yeh vlogging aur yeh sara kuch toh nahi pata tha, kyunki tab Pakistan mein itna concept nahi tha
  11. She said her parents gave her permission after researching YouTube. Unhone zara research wagera ki, uske baad unhone mujhe ijazat di
  12. For a year, her parents checked each of her vlogs before they were posted to YouTube. ek saal tak meri jo bhi vlog YouTube pe aati thi, pehle mere parents dekhte the, usko check karte the, phir woh YouTube pe jaati thi
  13. She said her parents were supportive once they gave permission. lekin phir mili aur woh kafi supportive bhi rahe
  14. She said she reached 1,000 subscribers within one to two months of starting. toh koi mere one se two months mein mere 1000 subscribers ho gaye the
  15. She said a collaboration helped one of her videos take off. Unke saath maine collaboration ki, toh uski wajah se woh video meri kind of hit gayi
  16. She said a Pakistani wedding cover she made in Norway went viral. Toh usmein maine Pakistani shaadi cover ki thi Norway mein. Toh woh ek tarah se viral ho gayi
  17. She said she reached 10,000 subscribers in about six to seven months. Mere 10,000 subscribers huye the koi like six months mein, seven months mein is tarah
  18. She said she posted about six or seven videos in 2018. koi 2018 mein hi sirf meri koi six to seven videos aayi hongi
  19. She said she posted about 10 or 11 videos in 2019. maine 2019 mein sirf I guess um 10 videos daali hongi ya 11 videos
  20. She said she posted about 25 to 30 videos during lockdown. maine is lockdown mein I guess koi 25 to 30 videos daali
  21. She said a video recreating pictures of Pakistani celebrities went viral. maine Pakistani celebrities ki pictures recreate ki, woh video meri kafi viral gayi
  22. She said she currently vlogs and edits on her phone. Main filhal apne phone se vlog kar rahi hoon aur editing bhi phone se karti aa rahi hoon filhal.
  23. She said she has not yet learned laptop editing and will learn it later. Main seekhungi, lekin filhal mere liye phone hi theek hai.
  24. She said Instagram lets her interact with her audience through stories and posts. Instagram pe aapke paas option hoti hai ke aap apni audience se mukhtalif interact kar sakte ho, stories aur post wagera
  25. She said two of her Instagram accounts were disabled for no reason. Toh for no reason mere do accounts disable ho chuke the
  26. One of her Instagram accounts, with about 6,000 followers, was disabled. Ek account mera I guess 6,000 followers pe tha, woh disable ho gaya
  27. In May 2020, another Instagram account with about 14,000 followers was disabled. Phir ek abhi May 2020 mein hi, I was at like 14,000 followers aur woh disable ho gaya for no reason
  28. She said she returns to Instagram because it is fun. phir bhi main Instagram pe dobara aa jaati hoon kyunki Instagram maze ka hai
  29. She said live video on Instagram works well for her, though it takes some thought. Live Instagram pe achi hai, thodi sochna padta hai aapko
  30. She said she has not gone live on YouTube yet. YouTube pe main abhi tak live gayi nahi, toh mujhe koi experience hi nahi hai
  31. She said she has received many hate comments and still does. hate comments bhi bahut mile, abhi bhi milte hain
  32. She said hate comments teach her something. Kyunki hate comments milte hain aur woh milne bhi chahiye, ke woh aapko sikhate hain bahut kuch
  33. She said she thought at the start that she would quit, because her interests faded after a few days. Maine toh waise jab start kiya tha na toh mujhe laga tha ke main yeh karungi nahi, kyunki mera yeh masla hai ke mujhe na koi shauq aata hai do teen dinon ke liye, phir woh chala jaata hai
  34. She said her audience scolds her when she is not posting, even though she may have personal issues. Jis tarah aaj kal main videos nahi daal rahi, mera dil nahi karta ya koi issues hain mere, toh meri audience mujhe daant ti hai
  35. She said her audience does not know about her personal life and the issues she may have. Lekin unko yeh nahi pata ke piche meri bhi personal life hai, meri bhi kuch issues ho sakte hain
  36. She said she has done paid promotions on Instagram. Yes, Instagram pe chalti rehti hain paid promotions waghera
  37. She said she had only two or three paid posts on her new Instagram account. Filhal mere is naye Instagram account pe bhi do teen paid posts hongi hardly
  38. She feels brands pay vloggers stingily. woh humein kaafi brands waghera humein kaafi kanjoosi se dete hain vloggers waghera ko
  39. She said she believes creators could get more from brands than brands currently pay them. Lekin I believe ke humein brand se zyada mil sakta hai jitna woh humein dete hain
  40. She said she first checks whether a product is worth putting on her own feed before doing a paid post. unmein pehle main dekhti hoon ke agar main paid post kar rahi hoon toh woh product is kabil ho ke main usko aage apni feed pe la rahi hoon
  41. She said paid posts are needed for creators to keep producing the content viewers watch. like hamare liye paid post karna zaroori hai, warna aapko aapka content aapko nahi milega jo aap dekh rahe hain
  42. She said nobody forces viewers to buy a branded product. koi aapko force nahi kar raha ke agar branded cheez aayi hai toh aapne khareedni hai
  43. She said people sent her DMs asking whether the product she had promoted was good. Uske baad mujhe log meri wahi post DM kar rahe the ke ab aap sach sach batayein ke yeh kaisi cheez hai
  44. She said her subject combination includes maths, statistics and computer science. I have maths, statistics and computer science wala combination.
  45. She had planned to study graphic design when she went to college. jab main college ja rahi thi toh mera tha ke main graphic designing karungi
  46. She said her interests keep changing. mere shauk badalte rehte hain
  47. She said she wished she had taken economics instead of computer science. mujhe hua ke ah computer ki jagah economics leni chahiye thi
  48. She said she is currently coding, including in C++. main aaj kal woh coding waghera kar rahi hoon C++
  49. She said she is now considering studying media studies. Nahi, ab main media studies ka soch rahi hoon.
  50. She said she plans to go somewhere outside Peshawar. Peshawar se bahar hi niklungi kahin.
  51. She said media lets a person do many different things. Aur mujhe hai ke media mein reh kar na aap bahut kuch kar sakte ho.
  52. She said she has no specific field she plans to pursue. Aur meri waise bhi koi specific field nahi hai ke maine yeh karna hai.
  53. She said she did not plan to make YouTube a career when she started. Jab maine start kiya tha toh mujhe tha ke nahi yeh toh main chhod dungi. As a career toh kabhi nahi karna.
  54. She said she is not treating YouTube as a career. nahi main YouTube ko as a career nahi le rahi
  55. She said she will keep doing YouTube for as long as she can or wants to. jab tak karungi, jab tak kar sakti hoon ya jab tak dil karega, YouTube karti rahungi
  56. She said her name is already known, which will make it easier for her to move toward other things. ke already naam aa chuka hai, toh ab baaki cheezon ke liye taraf jaane ke liye bhi asaan hoga mere liye
  57. She named Zainab Fatima, Momina Munir and Mustafa Babar as part of a group she belongs to. Zainab Fatima hai, Momina Munir, Alina, Mustafa Babar, Hamza Amin, yeh hamara sara ek group hai
  58. She said seeing Momina Munir made her think she could do the same. Phir mujhe Momina Munir nazar aayi, toh mujhe hua ke acha yeh sab kar rahe hain toh main bhi kar sakti hoon
  59. She said she mainly watches Pakistani creators now. lekin main zyada tar Pakistani dekhti hoon
  60. She said she watches some international creators, though she mainly watches Pakistani ones. Lekin bahar se Mo Vlogs hai, uh, PewDiePie hai, inko dekhti hoon, lekin main zyada tar Pakistani dekhti hoon
  61. She said Pakistan's digital industry has only recently started to grow. digital industry Pakistan ki ek tarah se abhi grow hona start hui hai
  62. She said many more vloggers and YouTubers are coming up. Toh abhi agar hum dekhein na toh hamare paas kaafi vloggers aa rahe hain, kaafi YouTubers aa rahe hain
  63. She said Peshawar is not represented the way social media shows it. Lekin Peshawar waisa nahi hai jaisa humein social media pe dikhaya jaata hai
  64. She said many people still see Peshawar as backward. Peshawar ko log abhi tak backward samajhte hain kafi zyada
  65. She said her goal when she started was to change the image of Peshawar. mera main maqsad yahi tha ke maine Peshawar ki image change karni hai
  66. She describes Peshawar as a simple city with its own beauty. Peshawar ki ek apni khubsurti hai. Woh ek sukoon, bahut usmein sukoon hai, ek simple sa shehar hai hamara
  67. She said malls are being built in Peshawar and development there has only just started. malls nahi hain, ban rahe hain, sara kuch abhi start hua hai Peshawar mein
  68. She said she has not yet made a video about Peshawar or her Sethi house. abhi tak maine Peshawar pe as such aisi koi video nahi banayi hai, in fact apne Sethi house pe koi video nahi banayi
  69. She said she has many plans to make more content about Peshawar. mere kafi plans hain, maine kuch kiya hua hai jo ke main inshallah abhi aage Peshawar ke baare mein bahut kuch karungi
  70. She said she makes travel vlogs because she travels often and gets a lot of content from it. meri zyada tar aapko travel vlogs isiliye nazar aati hain kyunki main travel bahut karti hoon aur usse mujhe bahut content milta hai
  71. She said she visited a dam and a salt mine. Jis tarah main gayi thi Khanpur Dam, Khewra Salt Mine
  72. She said she feels she has achieved a lot at her age. mujhe lagta hai ke maine kaafi kuch is age mein achieve kar liya hai
  73. She said she still has more goals she wants to achieve. maine aur bhi bahut kuch achieve karna hai mere goals hain kuch
  74. She said she will try to give back to society, but first wants to become stable herself. Meri koshish hogi lekin Maybe maybe when you sort of built yourself in a certain direction first. Pehle main khud ek jagah stable ho jaaun phir
  75. She said she is thankful for the fame she has at her age. Mere paas mashallah Allah ka shukar hai ke fame hai