Mustafa Hanif

co-founder and CTO of WeTarseel AI

Compiled from 1 recorded interview. Every statement below is drawn from the passage cited beside it.

Mustafa Hanif is a co-founder and CTO of WeTarseel AI. He has about 15 years of tech experience. He spent the last 12 years mostly in Dubai.

Education

Hanif is a FAST-NUCES graduate. He graduated in computer science in 2011. [1]

Career

Hanif worked for organisations in the UAE. He worked in Dubai. He also worked at a flight agency. [1]

WeTarseel AI

Hanif says he decided that he should give something back. He says products should be built that also benefit business. He decided to start from Pakistan. [1]

Hanif describes the product as an AI CRM. He describes WhatsApp and Instagram as channels. He says the company also gives people a phone app. He says 80% of queries arrive as voice notes. [1]

Hanif describes a system that knows what was ordered last month. He says he has five different LLMs. He says the company absorbs the LLM cost itself. He suggests putting a small button on a website. [1]

Hanif says the company has customers in the UAE and in Pakistan. He says he does not name certain companies, which he describes as quite large. He says the company plans to take the whole product into Arabic. He calls the product just a gateway, and says WeTarseel is moving toward AI services. [1]

Views

Hanif says AI services are now the new gold. He says 99.9% of the market has not yet entered this space. He says 10 more jobs will be created. He also says there is a problem and jobs are indeed going. [1]

Hanif advises building domain knowledge. He says there is no course that teaches everything. He expects AI costs to keep going down. [1]

Personal projects

Hanif says he has a Mac Studio. The Mac Studio has 64GB of RAM. He says about 25 to 27 agents are running. He says it all runs on a 27B model. [1]

Hanif mentions a completely locally hosted image model. He says he was working on a game. He works backwards when he makes something. [1]

Timeline

2011
Graduated in computer science.[1]

Appearances

DateTitleWhere
2026-10-15 AI services, not software, are the new gold mine Thought Behind Things

Frequently asked questions

Who is Mustafa Hanif?

Mustafa Hanif is a co-founder and CTO of WeTarseel AI. He has about 15 years of tech experience. He spent the last 12 years mostly in Dubai.[1]

What does Mustafa Hanif do?

Mustafa Hanif is a co-founder and CTO of WeTarseel AI. He describes the company's product as an AI CRM. He also says WeTarseel is moving toward AI services.[1]

Where did Mustafa Hanif study?

Mustafa Hanif is a FAST-NUCES graduate. He graduated in computer science in 2011.[1]

What company did Mustafa Hanif found?

Mustafa Hanif co-founded WeTarseel AI, where he is CTO. He says the company has customers in the UAE and in Pakistan.[1]

How much experience does Mustafa Hanif have?

Mustafa Hanif has about 15 years of tech experience. He spent the last 12 years mostly in Dubai. He worked for organisations in the UAE.[1]

What does Mustafa Hanif think about AI services?

Mustafa Hanif says AI services are now the new gold. He says 99.9% of the market has not yet entered this space. He advises building domain knowledge.[1]

References

  1. AI services, not software, are the new gold mine . Thought Behind Things , 2026-10-15.
Show the source passages (39 statements)
  1. He is co-founder and CTO of WeTarseel AI. co-founder and CTO of WeTarseel AI
  2. He is a FAST-NUCES graduate. a FAST-NUCES graduate with 15 years of tech experience
  3. He has about 15 years of tech experience. 15 years of tech experience
  4. He graduated in computer science in 2011. कंप्यूटर साइंस में 2011 में ग्रेजुएट
  5. He spent the last 12 years mostly in Dubai. पिछले 12 साल खासकर ये दुबई में थे
  6. He worked for organisations in the UAE. ऑर्गेनाइजेशनंस में काम किया था यूएई के
  7. He worked in Dubai. ओएलx दुबई में मैं काम करता था
  8. He worked at a flight agency. फ्लाइट एजेंसी में काम करता था
  9. He says he decided that he should give something back. डिसाइडेड के कुछ गिव बैक करना चाहिए
  10. He says products should be built that also benefit business. बनानी चाहिए जिससे बिज़नेस का फायदा भी हो
  11. He decided to start from Pakistan. पाकिस्तान से स्टार्ट करते हैं
  12. He describes the product as an AI CRM. इट्स एन एआई इट्स एन ओनली चैनल एआईसीआरएम
  13. He describes WhatsApp and Instagram as channels. WhatsApp एक चैनल है, Instagram एक चैनल
  14. He says the company also gives people a phone app. तो हम लोगों को फोन ऐप भी हाथ में देते
  15. He says 80% of queries arrive as voice notes. 80% क्वेरीज है ना वो वॉइस नोट में आती
  16. He says the company has customers in the UAE. हमारे पास कस्टमर्स यूएई से हैं
  17. He says the company has customers in Pakistan. अरेबिया से है, पाकिस्तान से है
  18. He says the company plans to take the whole product into Arabic. कि हम पूरी प्रोडक्ट को अरेबिक में लेके
  19. He says the company absorbs the LLM cost itself. ओके एलएलएम कॉस्ट हम खुद अब्सॉर्ब करते
  20. He says he does not name certain companies, which he describes as quite large. कंपनी का नाम नहीं लेता काफी बड़े-बड़े
  21. He suggests putting a small button on a website. वेबसाइट में छोटा सा बटन लगा दो
  22. He describes a system that knows what was ordered last month. इसको पता है लास्ट मंथ मैंने क्या ऑर्डर
  23. He says he has five different LLMs. मेरे पास पांच डिफरेंट मैं एलएलएम्स
  24. He says AI services are now the new gold. एआई सर्विसेस इज नाउ द न्यू गोल्ड
  25. He says WeTarseel is moving toward AI services. वो जा रहे हैं वी तरसी एआई सर्विज
  26. He calls the product just a gateway. प्रोडक्ट है ना इट्स जस्ट अ गेट वे
  27. He says 99.9% of the market has not yet entered this space. 99.9% मार्केट इसमें घुसी नहीं है
  28. He says 10 more jobs will be created. बता सकता हूं कि यार आगे 10 और जॉब्स बन
  29. He says there is a problem and jobs are indeed going. देयर इज अ प्रॉब्लम जॉब्स वाकई जा रही है
  30. He advises building domain knowledge. कोई डोमेन नॉलेज बिल्ड करें
  31. He says there is no course that teaches everything. आपको कोई कोर्स नहीं मिलेगा जो कि आपको सब
  32. He expects AI costs to keep going down. एआई कॉस्ट नीचे जाती रहेगी
  33. He says he has a Mac Studio. मैक्स स्टूडियो लिया है जो कि M5 मैक्स
  34. The Mac Studio has 64GB of RAM. उसमें लगा हुआ है। 64GB रैम है
  35. He says about 25 to 27 agents are running. तकरीबन 25 से 27 एजेंट्स चल
  36. He says it all runs on a 27B model. वो सारा का सारा क्वन का 27 बी
  37. He mentions a completely locally hosted image model. कंप्लीटली लोकली होस्टेड जो इमेज मॉडल है
  38. He says he was working on a game. एक गेम के ऊपर काम कर रहा था
  39. He works backwards when he makes something. आई वर्क बैकवर्ड्स व्हेन आई मेक