Badar Khushnood

co-founder of Fishry.com

Compiled from 1 recorded interview. Every statement below is drawn from the passage cited beside it.

Badar Khushnood is the co-founder of Fishry.com, an e-commerce platform. He is also connected with Bramerz, a digital agency that he describes as bootstrapped and full-service. He completed a master's in Economics and Management at the London School of Economics, and he has consulted for Twitter.

Early life and background

Khushnood says he was always in Lahore. A cousin gave him a computer, and he taught himself how its components worked. He won an under-16 all-Pakistan competition. [1]

Education

Khushnood applied to LUMS for an MBA. He completed a master's in Economics and Management at the London School of Economics. He switched to general science, with economics and statistics, to head toward business. [1]

Career

Khushnood did an internship in every semester break during his studies. He wrote to Alibaba. He says the team launched Pakistan's first B2B portal within three months. [1]

He spent six months working with Facebook. He hosted Eric Schmidt in 2012. [1]

Mapping parties

Khushnood ran mapping parties. He held the first mapping party in Lahore and then went to every university to hold more. [1]

Bramerz

Khushnood returned to Bramerz on 1 December 2014. He describes Bramerz as three people, himself and two others. He says Bramerz grew from zero to 50 employees, and he describes it as a bootstrapped boutique agency. [1]

He consulted for Twitter for a year while still running Bramerz. He says Bramerz is a full-service digital agency. He says newspapers and TV channels use its tech stack for their websites and apps, and that it has a content management system for news media. He says Bramerz built its own cloud-based e-commerce platform. [1]

Fishry

Khushnood is co-founder of Fishry.com. He says Fishry is an e-commerce platform. He says it offers a pre-integrated technology stack with customised modular services, and that it takes a revenue share. [1]

He says the startup package costs 2,500 rupees a month and allows up to 3 lakh rupees of monthly GMV. He says credit card, Easypaisa and JazzCash payment options are all integrated. He says couriers including TCS, Call Courier and BlueEx are pre-integrated, and that sellers receive a real-time ledger showing how many items have shipped. [1]

He says Fishry is working on launching Fishry Payments. He says payment providers he asked about API access on two or three occasions would disappear. [1]

Views on e-commerce

Khushnood calls Shopify's marketing phenomenal. He says Shopify is among the best platforms but is not localised for Pakistan. [1]

He says about 90% of Pakistan's e-commerce is cash on delivery. He says domestic e-commerce reached about $4 billion over the last four quarters. He says about 20% of the population is banked and that Pakistan has about 100 million internet users. He says Pakistani SMEs shy away from the effort of building a brand, and that the world is moving toward demand. [1]

Policy and skills programmes

Khushnood says a policy sets out nine pillars of work, and that his team consulted between 200 and 250 people. He says freelancers can now bring up to $25,000 a month into Pakistan under the home remittance category. He says Amazon ran a controlled one-year trial with his team. [1]

He says the Ministry of IT developed a programme together with Pasha, as industry and government. He says a Rs6 billion package includes Rs4 billion in cash rewards for IT exporters. He says the aim is to make 4,000 to 5,000 people employable within five months. [1]

Views on skills and the future

Khushnood says faculty needs re-training and capacity building. He says decision makers are not digital natives and that local industry also needs digital transformation. He estimates that adding about 100,000 employable young people would raise exports by $2 to 3 billion. [1]

Timeline

2012
Hosted Eric Schmidt.[1]
2014
Returned to Bramerz on 1 December.[1]

Appearances

DateTitleWhere
2022-01-03 Why Pakistan's factories still push, when the world has moved to pull Thought Behind Things

Frequently asked questions

Who is Badar Khushnood?

Badar Khushnood is the co-founder of Fishry.com, an e-commerce platform. He is also connected with Bramerz, a digital agency. He completed a master's in Economics and Management at the London School of Economics.[1]

What does Badar Khushnood do?

Badar Khushnood is co-founder of Fishry.com. He says Fishry is an e-commerce platform that offers a pre-integrated technology stack with customised modular services. He also consulted for Twitter for a year while still running Bramerz.[1]

Where did Badar Khushnood study?

Badar Khushnood completed a master's in Economics and Management at the London School of Economics. He also applied to LUMS for an MBA.[1]

Where is Badar Khushnood from?

Badar Khushnood says he was always in Lahore. He held the first mapping party in Lahore and then went to every university to hold more.[1]

What company did Badar Khushnood found?

Badar Khushnood is co-founder of Fishry.com, an e-commerce platform. He is also connected with Bramerz, which he describes as a bootstrapped boutique agency.[1]

What is Bramerz?

Badar Khushnood says Bramerz is a full-service digital agency. He says newspapers and TV channels use its tech stack for their websites and apps. He also says Bramerz built its own cloud-based e-commerce platform.[1]

References

  1. Why Pakistan's factories still push, when the world has moved to pull . Thought Behind Things , 2022-01-03.
Show the source passages (57 statements)
  1. He says he was always in Lahore. I was always in Lahore.
  2. He applied to LUMS for an MBA. Uh applied to LUMS for an MBA.
  3. He completed a master's in Economics and Management at the London School of Economics. Uh did Masters in Economics and Management from LSE.
  4. He switched to general science, with economics and statistics, to head toward business. main general science mein chala gaya, economics and statistics, ke taake business ki taraf direction ban jayegi.
  5. A cousin gave him a computer. mujhe computer bhi mere cousin ne de diya
  6. He taught himself how computer components worked. maine woh DOS pe ROM, RAM, hard disk, uh jitni jitni uski device hoti hain, saare components, ek ek cheez khud saara karna shuru kar diya
  7. He did an internship in every semester break during his studies. jab main Lahore School mein tha, toh maine har semester break mein internship ki.
  8. He wrote to Alibaba. Maine Ali Baba ko likha.
  9. He says the team launched Pakistan's first B2B portal within three months. humne teen mahine ke andar Pakistan ka pehla B2B portal official launch kiya
  10. He returned to Bramerz on 1 December 2014. And December 1st, 2014 was my first day back to Bramers.
  11. He describes Bramerz as three people, himself and two others. So, Bramers is Badr, Aamir, Zeeshan.
  12. He says Bramerz grew from zero to 50 employees. Bramers from zero to 50 employees ho chuka hua tha.
  13. He describes Bramerz as a bootstrapped boutique agency. bootstrapped boutique agency, we were reasonably doing well.
  14. He consulted for Twitter for a year while still running Bramerz. Toh phir maine Bramers ke saath ek saal Twitter ki consulting bhi ki
  15. He spent six months working with Facebook. Toh maine Facebook ke saath bhi 6 mahine lagaye.
  16. He hosted Eric Schmidt in 2012. Eric Schmidt ko 2012 mein unko host kiya
  17. He ran mapping parties. Us tool se humne maine mapping parties ki.
  18. He held the first mapping party in Lahore and then went to every university to hold more. Toh maine pehli mapping party jo Fast Lahore mein ki, phir maine har university mein jaake ki
  19. He says Bramerz is a full-service digital agency. woh hamara full scale, full service digital agency hai.
  20. He says newspapers and TV channels use Bramerz's tech stack for their websites and apps. mostly newspapers and TV channels, they use our tech stack for their websites, mobile apps
  21. He says Bramerz has a content management system for news media. ek hamara content management system hai for news media
  22. He says Bramerz built its own cloud-based e-commerce platform. toh humne cloud based ek e-commerce platform apna bana diya.
  23. He says Fishry is an e-commerce platform. Fishery is an e-commerce platform.
  24. He is co-founder of Fishry.com. The Co-Founder of Fishry.com is talking about his journey today.
  25. He says Fishry offers a pre-integrated technology stack with customised modular services. hum pre-integrated turn key headache less technology stack dete hain aur hum uske saath modular services dete hain customized
  26. He says Fishry takes a revenue share. Toh hum unse revenue share lete hain.
  27. He says the startup package costs 2,500 rupees a month. Start up package hai hamara, 2500 rupaye mahina.
  28. He says the package allows up to 3 lakh rupees of monthly GMV. Usmein aap up to 3 lakh rupaye ki GMV per month, no questions asked
  29. He says credit card, Easypaisa and JazzCash payment options are all integrated. Credit card, EasyPaisa, JazzCash, payment gateway, saare integrated hain.
  30. He says couriers including TCS, Call Courier and BlueEx are pre-integrated. TCS, MNP, Call Courier, BlueEx, you name it, everything is pre-integrated.
  31. He says Fishry is working on launching Fishry Payments. we are now working on launching fishery payments as well
  32. He says sellers receive a real-time ledger showing how many items have shipped. Aapko uska real time ledger mil raha hoga ke 100 mein se 5 ship ho gayi hain
  33. He says payment providers he asked about API access on two or three occasions would disappear. maine do teen dafa EasyPaisa, ShiziPaisa ko bola, unhone kaha ji API, ek toh woh gayab ho jaate hain
  34. He calls Shopify's marketing phenomenal. particularly Shopify marketing, phenomenal.
  35. He says Shopify is among the best platforms but is not localised for Pakistan. Woh platform fantastic hai. No doubt one of the best in the world. Haan. Balki the best in the world probably. Magar Pakistan ke liye localized nahi hai.
  36. He says the policy sets out nine pillars of work. Toh policy ne kaha ji nine pillars hain jinmein hum kaam karenge.
  37. He says his team consulted between 200 and 250 people. do dhai sau logon se humne consultation ki
  38. He says freelancers can now bring up to $25,000 a month into Pakistan under the home remittance category. aaj freelancer 25000 dollar per month home remittance category mein Pakistan mein la sakte hain.
  39. He says Amazon ran a controlled one-year trial with his team. Amazon ne pehle ek saal hamare saath trial kiya. It was a controlled trial
  40. He says Pakistani SMEs shy away from the effort of building a brand. kyunki hamare SMEs mehnat se katra rahe hain ki woh brand build karna padega
  41. He says the world is moving toward demand. Ab duniya ja rahi hai demand ki taraf.
  42. He says about 90% of Pakistan's e-commerce is cash on delivery. pure Pakistan ka 90% toh COD hai, cash on delivery hai
  43. He says domestic e-commerce reached about $4 billion over the last four quarters. pichle char quarter mein 4 arab dollar ki domestic commerce e-commerce hui hai
  44. He says about 20% of the population is banked. hamari is waqt takreeban 20% population jo hai woh banked hai
  45. He says Pakistan has about 100 million internet users. hamare 100 million internet users hain Pakistan mein
  46. He says the Ministry of IT developed a programme together with Pasha, as industry and government. Ministry of IT ne yeh saara program Pasha ke saath milke ikatthe as industry and government humne milke ikatthe develop kiya program.
  47. He says a Rs6 billion package includes Rs4 billion in cash rewards for IT exporters. yeh 6 arab rupaye ka package hai. Theek hai. Ismein se 4 arab rupaye jo hain woh jayenge IT exporters ko cash reward.
  48. He says the aim is to make 4,000 to 5,000 people employable within five months. Mass nahi kar rahe, magar 4-5 hazaar ko 5 mahine mein itna ready kar dein ke market mein employable ho jayein
  49. He says faculty needs re-training and capacity building. hamari faculty also needs re-training and capacity building
  50. He says decision makers are not digital natives. Decision makers digital natives nahi hain.
  51. He says local industry also needs digital transformation. local industry ki bhi digital transformation honi hai
  52. He estimates that adding about 100,000 employable young people would raise exports by $2 to 3 billion. agar aap takreeban 1 lakh employable bacha add karenge toh 2 se 3 billion dollar ki export increase le lenge
  53. He says he is very optimistic about Pakistan's future if each person fixes their part. Muzamil, main bada optimistic hoon aur mere hisaab se agar hum sab apna apna hissa thoda thoda sahi kar lein
  54. He says Pakistan can be one of the best countries in the world if the basics are fixed. Pakistan can be one of the best countries in the world
  55. He says Pakistan's main asset is its young population. sabse important baat hamare paas young jawan ladke ladkiyan hain
  56. He says basic civic sense, humanity, ethics and culture are the basics Pakistan needs. basic civic sense, basic humanity, basic uh uh ethics, basic culture
  57. He won an under-16 all-Pakistan competition. I won the under under 16 all Pakistan competition there as well