Haseeb S Khan

photographer who works on My Type

Compiled from 1 recorded interview. Every statement below is drawn from the passage cited beside it.

Haseeb S Khan is a designer, photographer, artist, and founder at mytype.store. Khan started freelancing in 2014 or 2015, during his university years. After he began posting on his own social media profiles, more clients began to arrive.

Early life and background

Khan was born in Sargodha and spent his early life there. He studied inside the airbase in Sargodha up to matriculation. He wanted to pursue FSC on the engineering side. His parents told him to do whatever he wanted in life. [1]

Education

Khan found the design department at BNU somewhat better. He applied to BNU and was admitted there. He describes his experience at BNU as very fulfilling. [1]

Career

Khan started freelancing in 2014 or 2015, during his university years. After he began posting on his own social media profiles, more clients began to arrive. He says there was no formal team on his side. He painted boxes himself and built wooden boxes and cubes himself. [1]

He says he wanted something of his own because every client changed what he made to suit their own needs. He says he had more fun working with corporate brands. [1]

Cameras

Khan started with a 60D camera. He later bought a 6D camera and then moved to Sony, and he has moved fully to Sony cameras. He uses the A7R3 and the A73 cameras. He says the A7R3 has a higher pixel density, which gives a bigger frame. [1]

My Type

Khan now works full time on My Type. He does photography for his own brand. The brand's first product was a recipe journal. [1]

He says there is a store in Bahria, Lahore, and that the store is their own. The store is on the ground floor, with storage upstairs. He says the store has no formal board or sign, only a display on a small scale. [1]

Returns were about 3 percent when he last calculated them. He says a customer who does not accept a delivery at the doorstep is blocked for life, and that one customer placed 22 orders. He says about 20 percent of the total cost goes on Facebook ads and Instagram ads. He says that with a 50 percent sale, they sold 70 percent of their goods in one day. [1]

He says their books are very thick. He says the thinking behind their items is to solve some problem. He tried to sell on Daraz. [1]

Views

Khan says graphic design can never become outdated. He says Pakistan has no concept of a brand. He says learning depends on each person's own willingness, and he thinks design bootcamps are possible. [1]

On business, he says one should have at least two suppliers in order to manage costing. He says there is absolutely no content out there about pricing, and people do not talk about it. He says one's own time has a cost, and that at least 20 percent should go to the cost of marketing. [1]

He says he had heard of a 3x model in which the cost of a product, including packaging, is multiplied by three. Under the 3x model, one share covers operating and marketing costs and one share is margin. [1]

Personal life

Khan says Maham was his junior at BNU, and that it all started from BNU. His marriage to Maham followed once her studies were complete. Khan said his marriage was close to three years old. [1]

He says Maham mainly works as a photographer, and that her aesthetic is completely different from his. Maham helps with My Type and handles the content. His elder brother also works in design. The studio is in the basement of their home. [1]

Timeline

2014-15
Started freelancing during his university years[1]

Appearances

DateTitleWhere
2022-06-10 Why Haseeb Khan quit fashion photography for a product brand Thought Behind Things

Frequently asked questions

What does Haseeb S Khan do?

Khan works full time on My Type. He does photography for his own brand. He started freelancing in 2014 or 2015, during his university years.[1]

Where did Haseeb S Khan study?

Khan applied to BNU and was admitted there. He found its design department somewhat better. Before that he studied inside the airbase in Sargodha up to matriculation.[1]

Where is Haseeb S Khan from?

Haseeb S Khan was born in Sargodha and spent his early life there.[1]

What was the first product of My Type?

The first product of the brand Haseeb S Khan works on was a recipe journal.[1]

What cameras does Haseeb S Khan use?

Khan uses the A7R3 and the A73 cameras. He has moved fully to Sony cameras. He started with a 60D camera.[1]

Where is the My Type store?

According to Haseeb S Khan, there is a store in Bahria, Lahore, and it is their own store. It is on the ground floor, with storage upstairs.[1]

References

  1. Why Haseeb Khan quit fashion photography for a product brand . Thought Behind Things , 2022-06-10.
Show the source passages (56 statements)
  1. Haseeb S Khan was born in Sargodha and spent his early life there. I was born in Sargodha, wahin early life spend hui saari.
  2. He studied inside the airbase in Sargodha up to matriculation. Phir uske baad wahin se airbase ke andar wahan se matriculation tak kiya.
  3. He wanted to pursue FSC on the engineering side. Main woh wala bacha hoon jo ke FSC engineering side pe pursue karna chahta tha
  4. His parents told him to do whatever he wanted in life. Toh bas udhar se wahi decide hua ke parents ne kaha ke jo bhi karna chaho zindagi mein
  5. He found the design department at BNU somewhat better. Lekin jo design ka department hai, woh mujhe thoda BNU ka zyada behtar laga.
  6. He applied to BNU and was admitted there. BNU mein kiya tha aur udhar hi ho gaya.
  7. He started freelancing in 2014 or 2015, during his university years. 2014-15 mein maine freelancing start kar di thi during my university years.
  8. After he began posting on his own social media profiles, more clients began to arrive. apne social media profiles pe lagana shuru kiya toh udhar se aur clients aana shuru ho gaye
  9. He says graphic design can never become outdated. So mujhe lagta hai ke graphic design kabhi bhi matlab outdate nahi ho sakta.
  10. He says there was no formal team on his side. Lekin hamari taraf aise tha ke hamari koi formally koi team nahi thi.
  11. He started with a 60D camera. Jab start kiya tha tab 60D se start kiya tha.
  12. He later bought a 6D camera and then moved to Sony. I think beech mein 6D liya tha aur phir uske baad Sony pe shift huye.
  13. He has moved fully to Sony cameras. Ab poora ka poora Sony pe shift.
  14. He uses the A7R3 and the A73 cameras. Ab A7R3 Right. Aur A73.
  15. He says the A7R3 has a higher pixel density, which gives a bigger frame. A7R3 uske uske pixel density zyada hai, toh woh bada matlab uske jo frame hai uska bada hai
  16. He says Maham was his junior at BNU, and that it all started from BNU. So it all started from BNU. So Maham was my junior right uh in BNU.
  17. His marriage to Maham followed once her studies were complete. phir jaise hi Maham ki studies complete hui phir then uh unhone phir uh shadi ka scene ho gaya
  18. He said his marriage was close to three years old. Hamari shadi ko teen saal hone wale hain.
  19. He says Maham mainly works as a photographer. Uh Maham mainly photography karti hai.
  20. He says Maham's aesthetic is completely different from his. Maham ke aesthetics bilkul different hai
  21. Maham helps with My Type and handles the content. My type ka Maham kaafi help karti hai uske andar Maham content ka karti hai
  22. He now works full time on My Type. Kyunke ab full time My Type hai
  23. He does photography for his own brand. kyunke apne brand ke liye bhi karni hoti hai photography
  24. He painted boxes himself and built wooden boxes and cubes himself. khud paint kiye boxes banaye bhi khud lakdi ke boxes cubes banaye
  25. He says he wanted something of his own because every client changed what he made to suit their own needs. kyunki mere andar thirst thi is cheez ki ke jo main bana raha hoon na product woh is as koi leta nahi tha usme har koi har client apne mutabiq change karta tha
  26. The brand's first product was a recipe journal. apni jo first jo hamara tha product woh recipe journal tha
  27. He says roughly 20 percent of the goods that arrived were waste, regardless of how many quality checks were done. jahan par aapko 20 20% almost roughly maal aisa aata tha. Jo ke aap jitna bhi QC kar lo jitna bhi kar lo woh waste hota tha.
  28. His first shipment arrived with dead spiders inside. meri pehli shipment aayi thi uske andar makdiyan mari hui thi
  29. He says Pakistan has no concept of a brand. Pakistan mein there is no concept of a brand.
  30. He says one should have at least two suppliers in order to manage costing. at least aapke do supplier hone chahiye taake aap costing ka kar sako
  31. He says that rather than just doing planners, he should focus on other household items. rather than just doing planners I should focus on different other items of household
  32. Returns were about 3 percent when he last calculated them. Uh returned maine abhi calculate kiya tha recently to woh tha around 3%
  33. He says a customer who does not accept a delivery at the doorstep is blocked for life. Lekin agar aapne door step pe nahi liya hai to aap block ho for life.
  34. One customer placed 22 orders. Usne na 22 dafa order kiya tha.
  35. He says about 20 percent of the total cost goes on Facebook ads and Instagram ads. Haan 20% nahi 20% jo pura cost hai na uski 20% is pe Facebook ads pe aur Instagram ads pe aati hai
  36. He says space ran out at home because there were planners everywhere. Ghar mein space khatam ho gayi thi ki planners hi planners hain har jagah.
  37. He says there is a store in Bahria, Lahore. So ab usko shift kiya bahar kyunki woh Bahria Lahore mein hi hai store
  38. The store is on the ground floor, with storage upstairs. Hamari upar uski storage hai. neeche poora store hai.
  39. He says the store is their own. Nahi nahi woh hamara hi store hai.
  40. He says the store has no formal board or sign, only a display on a small scale. abhi formally koi board waghera is tarah ki koi cheez nahi hai, sirf woh display hai aur woh small scale pe hai
  41. He says he had heard of a 3x model in which the cost of a product, including packaging, is multiplied by three. Humne yeh suna tha ke 3x ka model hota hai. Um cost of product including packaging, usko aap 3x karein.
  42. Under the 3x model, one share covers operating and marketing costs and one share is margin. 3x karne ke upar aapko 1x jo hai woh O&M cost hogi, jo ke aapki marketing and operations ki cost hogi, 1x aapka margin hoga.
  43. He says that with a 50 percent sale, they sold 70 percent of their goods in one day. 50% sale laga ke ek din mein humne 70% maal becha
  44. He says there is absolutely no content out there about pricing, and people do not talk about it. I think pricing is one thing jiske upar there is absolutely no um um no content out there aur log baat bhi nahi karte.
  45. He says one's own time has a cost. Nahi sir, aapke time ki bhi to cost hai.
  46. He says at least 20 percent should go to the cost of marketing. at least 20% aapki uske andar cost of marketing ho
  47. He once tried to source some things from China. China se maine kuch cheezain source karne ki koshish ki.
  48. He says their books are very thick. Ab hamari jo books ki thickness hoti hai, woh ek bahut zyada moti hoti hai.
  49. He says the thinking behind their items is to solve some problem. Lekin mostly jo jab hamara jo thought process um cheezon ke peeche woh hota hai ke koi bhi problem solve ki jaye.
  50. He tried to sell on Daraz. kyunki maine Daraz pe sell karne ki koshish ki thi
  51. He describes his experience at BNU as very fulfilling. BNU ka experience bahut fulfilling tha
  52. He thinks design bootcamps are possible. mujhe lagta hai ke boot camps ho sakte hain, matlab design ke boot camps ho sakte hain
  53. He says learning depends on each person's own willingness. at the end aapki apni willingness pe hai ke aapne usko seekhna hai
  54. His elder brother also works in design. mere bade bhai bhi woh bhi design karta hai
  55. The studio is in the basement of their home. hamara jo studio hai woh hamare ghar mein hi hai basement mein
  56. He says he had more fun working with corporate brands. Ab un mujhe jo zyada maza aaya woh un brands ke saath kaam karne mein aaya, jin ki jo corporate hain.