Khalilullah Khan
freelance writer and YouTube creator
Compiled from 1 recorded interview. Every statement below is drawn from the passage cited beside it.
Khalilullah Khan is a YouTube creator and content writer and SEO manager. Khan joined freelancing Facebook groups that had large memberships. He worked as a content writer for a year and then as an SEO manager for a year.
Contents
Early life and background
In 2016 Khan wanted to become a writer. He wrote a novel of about 60,000 words and sent it to about 20 publishers. None of them accepted it. [1]
Education
Khan was admitted to an MBBS programme. He had paused his YouTube channel after the admission. He says he had not taken a break from YouTube but had effectively let the channel go. [1]
Freelance career
Khan joined freelancing Facebook groups that had large memberships. He worked as a content writer for a year and then as an SEO manager for a year. He also became a freelance manager at a company in the US. At one point his team had about 15 writers and aimed to publish at least 100 articles a month. [1]
He created a free ebook on how to make your first $1000 as a freelance writer. He says the ebook was free and still is free. He says 50,000 people have read it. [1]
Khan has a paid course. He says one of his free 10-minute YouTube videos is now a one-hour class inside that course. He says he and others are looking at making courses to teach the skills they have learned. [1]
YouTube channel
Khan says his content on Facebook groups had no ownership and depended on group admins. He started a YouTube channel to take ownership of his content. He also decided he wanted to teach people as well as write. [1]
He started the channel in September 2019 and made 10 videos. Of those first 10 videos, nine were in English and one was in Urdu, and the Urdu one broke out. His first subscribers were people who had downloaded his ebook. He says video is harder than writing, especially for someone who looks young. [1]
His early videos drew fewer views each time, and the one that later took off first drew 10 views. That breakout video, titled How I make 1 lakh rupees per month as a freelance writer in Pakistan, has about 1.1 million views. It took off about three months after it was uploaded. [1]
Search traffic and website income
Khan says SEO brings free and dependable traffic. He says Google traffic has been dependable throughout its history. He says his niche is highly monetizable and that he has seen CPMs well over $20. [1]
He explains that ad rates depend on the demographics of the viewer. He says he does not use AdSense and uses premium ad networks instead. He calls AdSense the lowest option for earning from a website. In his example, one website earned about $2 per 1,000 page views on AdSense and about $13 to $14 on a premium network. [1]
Khan says they built a website, and that it primarily targets a US-based audience. He says changing a site's content language could multiply its earnings 20 times. [1]
Views
Khan says he had a target audience in mind from the start, and his friends were not part of it. He says his genre has a particular target demographic and he is satisfied with it. He says his audience is not natively English speaking, and that the real gap is translated curation, turning English learning into local languages. He says almost all of his early videos were in English. [1]
He says he researched how YouTube shows a video to more viewers based on how earlier viewers react. He says his Instagram audience follows him to know him as a person, which is not the same as his YouTube audience. He says a creator needs a small group of faithful fans, not hundreds of thousands. [1]
Khan predicted that affiliate marketing would take off in Pakistan in 2021 because Daraz was working on it. He says affiliate work would let him choose products himself and protect his honesty and trust. He says audiences now want premium content as well, and that the content industry is running in a loop. He says some careers need skill rather than a degree. [1]
Khan says he would not call himself successful, only that he has had some small success. [1]
Timeline
Appearances
| Date | Title | Where |
|---|---|---|
| 2021-01-22 | Skill compounds faster than credentials | Thought Behind Things |
Frequently asked questions
How did Khalilullah Khan start freelancing?
Khalilullah Khan says his freelancing journey began in 2017. He joined freelancing Facebook groups that had large memberships. He then worked as a content writer for a year and as an SEO manager for a year.[1]
When did Khalilullah Khan start his YouTube channel?
Khalilullah Khan started his YouTube channel in September 2019 and made 10 videos. Nine were in English and one was in Urdu. The Urdu video was the one that broke out.[1]
What is Khalilullah Khan's breakout video?
Khalilullah Khan's breakout video is titled How I make 1 lakh rupees per month as a freelance writer in Pakistan. It has about 1.1 million views. It took off about three months after it was uploaded.[1]
What is Khalilullah Khan's ebook about?
Khalilullah Khan's ebook explains how to make your first $1000 as a freelance writer. He says it was free and still is free. He says 50,000 people have read it.[1]
Does Khalilullah Khan use AdSense?
Khalilullah Khan says he does not use AdSense and uses premium ad networks instead. He calls AdSense the lowest option for earning from a website. In his example, one website earned about $2 per 1,000 page views on AdSense and about $13 to $14 on a premium network.[1]
References
- Skill compounds faster than credentials . Thought Behind Things , 2021-01-22.
Show the source passages (53 statements)
- He says his freelancing journey began in 2017.
meri jo freelancing journey hai woh toh aaj se matlab 4 ko saal pehle shuru hui thi. In 2017.
- In 2016 he wanted to become a writer.
In 2016, I wanted to be a writer.
- He wrote a novel of about 60,000 words.
Aur ek matlab 60,000 words ka novel likh.
- He sent the novel to about 20 publishers and none accepted it.
I think koi 20 publishers ko bheja, kisi ne accept nahi kiya.
- He joined freelancing Facebook groups that had large memberships.
Main wahan gaya, maine dekha bhai, awaam hai yahan pe, matlab laakhon ki tadaad mein yahan pe log groups mein join hain.
- He worked as a content writer for a year and then as an SEO manager for a year.
phir ek saal likha information based content, blog post wagera as a content writer, phir uske baad ek saal as a SEO kind of manager.
- He became a freelance manager at a company in the US.
I got the opportunity to become a manager at a company in the US. It was like a freelance position.
- At one point his team had about 15 writers and aimed to publish at least 100 articles a month.
we had like a team of I think highest level pe 15 writers the meri team mein ek ek point pe aur matlab aise tha ki we used to publish, we used to strive at least to publish 100 articles a month.
- He created a free ebook on how to make your first $1000 as a freelance writer.
So, I created an ebook which was how to make your first $1000 as a freelance writer.
- He says the ebook was free and still is free.
It was free of cost, it is still free of cost.
- He says 50,000 people have read the ebook.
Ab tak 50,000 people have read the ebook.
- He says his content on Facebook groups had no ownership and depended on group admins.
mere content ki ownership koi nahi thi meri. Right. It was completely dependent on the Facebook group owners, admins, moderators.
- He started a YouTube channel to take ownership of his content.
phir maine ek YouTube channel banaya. I decided ki yaar ek ownership leni hai apne content ki.
- He decided he wanted to teach people as well as write.
around about the time jab maine yeh decide kiya ki yaar matlab I want to teach people as well.
- He says video is harder than writing, especially for someone who looks young.
Video is very, very difficult as compared to writing. Especially kyunki matlab main ek toh waise hi young hoon aur jitna young hoon, usse zyada young dikhta hoon.
- He started the YouTube channel in September 2019 and made 10 videos.
September 2019. And I made 10 videos.
- He had a target audience in mind from the start, and his friends were not part of it.
because the thing is I I had a target audience in mind. My friends were not my target audience.
- He says his genre has a particular target demographic and he is satisfied with it.
Mere genre mein meri ek particular target demographic hai aur main us pe probably I am satisfied.
- He says almost all of his early videos were in English.
Us time pe woh saara English mein tha content.
- Of his first 10 videos, nine were in English and one in Urdu, and the Urdu one broke out.
10 videos thin, 9 English mein thin, ek Urdu mein thin and the one that blew up was in Urdu.
- His first subscribers were people who had downloaded his ebook.
but they they were people who had downloaded my ebook.
- His early videos drew fewer views each time, and the one that later took off first drew 10 views.
Matlab pehli video pe koi 100 views, agli video pe 60, phir 30, 20 and I remember ki jo aakhri video hai, which actually in the future blew up, us pe I got 10 views.
- His breakout video, titled How I make 1 lakh rupees per month as a freelance writer in Pakistan, has about 1.1 million views.
How I make 1 lakh rupees per month as a freelance writer in Pakistan. Achha. It it has 1.1 million views.
- The breakout video took off about three months after it was uploaded.
That blew up I I would say 3 months after it was initially uploaded.
- He had paused the YouTube channel after being admitted to MBBS.
maine actually YouTube us time tak pause kar diya hua tha, chhod diya hua tha because mera MBBS mein admission ho gaya tha
- He was admitted to an MBBS programme.
mera MBBS mein admission ho gaya tha
- He says he had not taken a break from YouTube but had effectively let the channel go.
Break nahi li thi, maine chhod diya hua tha ki isko phir zindagi mein kabhi dekha jayega.
- He says he researched how YouTube shows a video to more viewers based on how earlier viewers react.
Maine saari research ki thi na YouTube pe ki YouTube algorithm starts showing videos to people and then based off of unka reaction to that video, it shows more people.
- He says the real gap is translated curation, turning English learning into local languages.
But the actual jo vacuum hai na, woh hai translated curation.
- He says his audience is not natively English speaking.
So, woh jo audience hai, woh nahi, they are not natively English speaking.
- He says his Instagram audience follows him to know him as a person, which is not the same as his YouTube audience.
Main apni audience jo Instagram pe dekhta hoon, that's not the same as YouTube. Mere Insta ki audience is there to know me as a person
- He says SEO brings free and dependable traffic.
Kyunki this is free traffic, number one. Right. Aur number two, this is dependable traffic.
- He says Google traffic has been dependable throughout its history.
On the other hand, Google traffic dependable rahi hai, uh, throughout iski history.
- He explains that ad rates depend on the demographics of the viewer.
ad rates hote hain. Theek hai? Which depend on demographics.
- He says his niche is highly monetizable.
In in my niche because it's a very monetizable niche.
- He says he has seen CPMs well over $20.
I have seen well over $20 uh, ek CPM.
- He says he does not use AdSense and uses premium ad networks instead.
I tell them number one, I don't use AdSense. I use premium ad networks.
- He says one website earned about $2 per 1,000 page views on AdSense and about $13 to $14 on a premium network.
I see ke 1,000 page views pe mujhe aa rahe hain $2 and then I shift to a premium ad network and then usi same website pe mujhe aa rahe hain $13, $14.
- He calls AdSense the lowest option for earning from a website.
AdSense is the lowest of the low.
- He has a paid course.
I have a paid course, theek hai?
- He says one of his free 10-minute YouTube videos is now a one-hour class inside his paid course.
woh video jo maine 10 minute ki banayi hai na YouTube pe, hmm ab woh ek ghante ki class hai poori us paid course ke andar.
- He says a creator needs a small group of faithful fans, not hundreds of thousands.
aapko hazaron lakhon fans nahi chahiye, aapko bas I don't know the exact number but like bahut thode se aapko faithful fans chahiye
- He predicted that affiliate marketing would take off in Pakistan in 2021 because Daraz was working on it.
2021 ke andar affiliate is going to blow up in Pakistan because Daraz is working on it.
- He says affiliate work would let him choose products himself and protect his honesty and trust.
To agar affiliate hoga to main apni marzi se pick and choose karunga and then meri jo influence, meri honesty, uh, jo mera integrity and trust hai, woh automatically badhega
- He says they built a website.
Isiliye to humne ek website banayi hai.
- He says their website primarily targets a US-based audience.
And we primarily target a US-based audience which brings me back to hamara initial jo sawal tha.
- He says changing a site's content language could multiply its earnings 20 times.
if you just literally change the language of your content aur aapka aapki earnings 20 times multiply ho jayengi
- He says audiences now want premium content as well.
ke audience ko bhi ab is cheez mein interest hota hai ke yaar mujhe premium content mile
- He says the content industry is running in a loop.
I feel like ke content industry jo hai na woh ek loop mein chalti ja rahi hai.
- He says he would not call himself successful, only that he has had some small success.
I wouldn't say main successful hoon, but whatever little success I have had.
- He says some careers need skill rather than a degree.
there are certain careers jiske liye aapko ek degree ki zaroorat nahi hoti hai. That's just skill-based.
- He says they are looking at making courses to teach the skills they have learned.
how can we sort of make courses around that and and teach those skills.
- He has a YouTube channel.
Khalilullah Khan’s YouTube: