Umara and Kashaf
Founders, Umara and Kashaf
This entry is a stub. It records only what the archive currently documents.
Appearances
| Date | Title | Where |
|---|---|---|
| 2021-08-02 | Why Umara and Kashaf refused to chase TikTok | Thought Behind Things |
References
- Why Umara and Kashaf refused to chase TikTok . Thought Behind Things , 2021-08-02.
What the archive records
Umara and Kashaf are Karachi-based sisters, four years apart, who started their fashion blog roughly five years before this recording, while still in school and college. Umara studied politics and international relations; Kashaf is studying law. They post under a single shared identity and treat the blog as a lifestyle rather than a side project.